Today we are going to talk about 24 hour content: Instagram Stories. One of Instagram’s most popular and engaging features. The first thing to consider: 83% of users use Instagram to search for new products or services, and 81% use it to look into things that they’re already looking for. This article is a complete […]
Account-based marketing (ABM) is a B2B marketing strategy where sales and marketing collaborate to customize the buying experience for targeted accounts. In this partnership, it’s the marketing team’s job to attract these target accounts by laying the foundation and metaphorically passing the baton for sales to close. Companies that achieve this alignment between sales and […]
Social media is a great way of promoting your business, especially for small businesses or newly started ones. But you need to know about certain basics of using social media platforms for your business in order to get the most out of it. Here are our ten social media marketing tips for small business owners […]
Fads have always come and gone over time, but now social media platforms like TikTok, Instagram, and YouTube are here to help speed up their life cycles. For this study, we reviewed the most popular TikTok trends in different categories, such as music, beauty, and food. We compiled a list of the trendiest TikTok types […]
Online advertising is booming, and Facebook Ads are no different. In fact, (180 billion AUD at time of writing) was spent on Facebook Ads last year, and this is expected to pass 200 billion USD in the next 5 years. If your business has been relying on traditional marketing methods, moving your budget to Facebook […]
Millennials are the first-ever generation parenting with social media. According to Forbes, over 50% of millennial parents report using social media for parenting-related information and social support. Due to the pandemic’s negative consequences on parents, users have turned to social media for relatable content and to find common connections through a community that helps them […]
Not every social media post is ready for prime time. Sometimes you write a post or film a video and decide that it’s better to not publish it. That’s fine. That’s what the Drafts folder is for. That folder is built to hold your works-in-progress, mistakes, and other too-goofy-for-public-consumption posts and videos. The Drafts folder […]
Photo courtesy of Hispanicize We often hear about the bad side of social media trends — take the black-out challenge or the FDA’s warning for people not to cook chicken in NyQuil. For better or worse, TikTok trends make it to the media headlines with challenges that question what people do for the “likes.” But […]
The aesthetic and style of your Instagram are easily the first thing a prospective customer or follower will notice when they visit your profile. When it comes to your Instagram style, everything matters. This includes the color, the layout, and the tone – everything can play a part in determining whether or not a prospective […]
It’s practically impossible for businesses in 2022 to thrive if they’re not on social media. From local cafes to international enterprises, companies of all sizes can greatly benefit from social media marketing. And it’s never too late for getting started on social media. Facebook, Twitter, LinkedIn, Instagram, TikTok, YouTube, and Pinterest are the main players […]
