Recently, AirAsia Digital, the digital arm of Capital A, rebranded to MOVE Digital (MOVE) in a bid to emphasise its commitment towards travel. MOVE’s travel platform business, AirAsia Superapp, will also undergo a brand refresh and will see its name change to “AirAsia move” as part of the ongoing transformation. Along with the name rebrand, it […]
Brand and customer experience agency VMLY&R Malaysia has made a string of new hires to beef up its creative capabilities. It has picked Suryadipura Salleh as its new executive creative director. He will report to VMLY&R Malaysia’s chief creative officer, Didi Pirinyuang. According to VMLY&R, Salleh was handpicked for his unique creative vision and brand of leadership. […]
Gaming community and IP ecosystem Ampverse, has acquired Singapore-based gaming startup Championify to further its development of game-tech solutions for brands, fans, gamers and game publishers. Through the acquisition, Championify’s assets will be integrated into Ampverse Labs to accelerate the development of its in-house products and services, according to a statement by the brand. Championify’s […]
Online food and grocery delivery company foodpanda has revealed a 3D marquee display campaign with Clear Channel Singapore as it looks to raise awareness of its partnership with DFI Retail Group and yuu Rewards Club. The partnership aims to boost the quick-commerce category and expand the value foodpanda Singapore brings to customers, it said in a […]
The National Arts Council (NAC) has revealed its five-year masterplan for the arts and culture scene in Singapore with its Our SG Arts Plan. As part of the plan, various initiatives such as a new digital platform and a partnership with Singapore Airlines (SIA) will be rolled out across the arts, lifestyle, community, and technology sectors. […]
Amid a competitive digital landscape, with numerous channels vying for consumer attention, a powerful call to action (CTA) can differentiate your business and drive lead generation. A well-executed CTA can even determine whether a potential customer takes action or moves on. Making just small changes to your call to action can yield remarkable results such […]
Local online media Channel C has apologised for misreporting on former Hong Kong chief executive Tung Chee Hwa’s (董建華) death. The office of the former chief executives of the HKSAR clarified to MARKETING-INTERACTIVE that the rumor is false. On 27 August 2022, Ronson Chan, multimedia production supervisor at Channel C, explained the whole incident in […]
Following the launch of the KFC Brainwave Bucket last year, KFC Hong Kong joined forces with Edelman Hong Kong again to unveil a thought-provoking gaming experience “Bucketverse VR”. As part of the brand’s new “Indulge in a Krispy Break” campaign, the initiative aimed to offer HongKongers a brief escape from their everyday stress, as part […]
Gucci and JD.com have joined forces to unveil an official Gucci digital flagship store on the eCommerce platform as part of their digital partnership. This marks the first time the Italian luxury brand will bring its unique fashion authority and 102-year-old legacy of Italian craftsmanship to the JD.com community. The launch of the digital flagship store also underscores their […]
The next time you enter Singapore’s landmark shopping mall, ION Orchard, take a deep breath and you may notice subtle hints of cardamom and bergamot in the air. This is one tactic that stores and malls use to convince its customers to covet everything they set their eyes on. This invisible force, dubbed ‘scent marketing’, […]
