Google has made two updates to its prohibited and restricted content policy for Google Maps user-contributed content. The impacted sections are the fake engagement and personal information sections. Here is what was added. This content was originally published here.
SEO & Content Marketing
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When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I rank for both versions of the keywords on the same page, or do I need a new one? Having worked in SEO for over a […]
In our second annual In-House SEO report, we offer essential first-party data and insights to give you a competitive edge throughout the remainder of 2023 and beyond. This content was originally published here.
Gary Illyes shared a nice little tidbit on LinkedIn about robots.txt files. He said that only a tiny number of robots.txt files are over 500 kilobytes. I mean, most robots.txt files have a few lines of text, so this makes sense but still, it is a nice tidbit of knowledge. This content was originally published […]
SEO monitoring is about regularly checking your SEO performance and making sure your website is free from major technical issues. Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings. This article will help you understand what’s […]
Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag management solutions that are on par or maybe even better than GTM. Before we go into other tag management solutions, let’s go […]
On August 22nd, Google released the August 2023 core update. We did not feel much of any volatility until a few days later, on August 25th. Then we had some movement on that Friday, Saturday, and Sunday, and then it died down for a couple of days, picking up again a few days ago. I […]
Remembering every SEO task you need to do for your website is a nightmare. This is why you need an SEO checklist. But the usual one-size-fits-all checklists aren’t much use. They don’t take into account what your site is like or your SEO priorities. This is why we built a fully customizable one in Google […]
Since university degrees in SEO are rare, certifications are a popular way to prove your knowledge or expertise in SEO. However, the problem is that such certifications can be provided by anyone. So if you want to take an SEO certification, you want to make sure you’re completing those where: To find courses that fit the […]
Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15. The ad format transition is another move towards an AI-first environment in Google Ads. Read on to understand what Demand Gen ads are, what the […]