The latest marketing strategies that you can apply on your business.
AXA Hong Kong and Macau has partnered up with on-demand logistics platform GoGoX to co-create a new model of technology platform collaborating with insurance that provides comprehensive and tailored insurance coverage to GoGoX users, including driver partners, individuals, and business users. Leveraging AXA’s expertise and product offerings in general insurance, along with the scale of […]
Global online brokerage firm Tiger Brokers has officially launched TigerGPT, an AI-powered chatbot developed among Tiger Brokers’ vast internet services, after a series of beta testing since April. The latest launch marks a significant advancement in Tiger‘s efforts to enhance efficiency in pre-investment preparation for investors. Available in markets including Hong Kong, New Zealand, Australia and Singapore, TigerGPT introduces a suite […]
OSIM Hong Kong recently partnered with Wavemaker and Xaxis, the programmatic outcome solution of GroupM Nexus, to drive engagement for its Mother’s Day ad campaign. By utilising the interactive and engaging ad formats developed by Xaxis Creative Studios (XCS), OSIM Hong Kong’s campaign successfully increased its brand awareness and audience engagement. With a primary focus […]
Merkle clinched an impressive total of five Gold, four Silver, and one Bronze trophies, securing the title as the Overall Agency of the Year. Their outstanding prowess was recognised in coveted categories, such as ‘Analytics Agency of the Year,’ ‘CRM & Loyalty Marketing Agency of the Year,’ ‘MarTech Agency of the Year,’ and ‘Programmatic Agency […]
Augmented reality (AR) software development company Niantic will be laying off 230 of its employees, according to an organisational update by Niantic. John Hanke, chief executive officer of Niantic, broke the news to employees in an email that was later published on its site. In it, Hanke noted that the layoffs were due to the […]
Hong Kong-based conglomerate Swire Pacific has agreed on a conditional sale of Swire Coca-Cola, USA to JS&S, a wholly-owned subsidiary of John Swire & Sons, for the cash consideration of US$3.9bn. The deal’s value was about 12.4 times the unit’s earnings before interest, taxes, depreciation and amortisation of about HK$2.46 billion in 2022. According to an official […]
Publicis Media has appointed Minsun Collier (pictured left) and Matthew Mills (pictured right) as the two senior client leads for its Adobe media account. Minsun Collier, based in Sydney, will be responsible for the APAC region while Matthew Mills, based in Tokyo, will be taking on the Japan remit. As gleaned from her LinkedIn profile, […]
Marketers are often accused of getting distracted by shiny new things and focusing on the latest tech, and what it can do, rather than the bigger picture. And often without thinking about how it will actually benefit the end consumer. But for Diana Frost, chief growth officer at Kraft Heinz in North America, tech should […]
Wavemaker has appointed Sindhuja Rai as its new CEO in the Asia Pacific region. She will be based in Singapore and will report to Toby Jenner, the agency’s global CEO. As APAC CEO, Rai will drive the strategy and execution of how Wavemaker positively provokes growth for their clients and people around the region. She will […]
Since 2016, Hong Kong Arts Month has ignited the city every March with an electrifying blend of global art exhibitions, performances, and captivating activities. Since 2022, the Hong Kong Tourism Board (HKTB) unveiled Arts in Hong Kong (HK), a revitalised version of the city’s vibrant arts scene. Its mission? Cementing Hong Kong as the premier […]
