National Arts Council to liven up arts and culture scene with slew of new partnerships | Marketing-Interactive
The National Arts Council (NAC) has revealed its five-year masterplan for the arts and culture scene in Singapore with its Our SG Arts Plan. As part of the plan, various initiatives such as a new digital platform and a partnership with Singapore Airlines (SIA) will be rolled out across the arts, lifestyle, community, and technology sectors.
To further boost the public’s attendance in the arts, NAC has collaborated with the National Heritage Board (NHB), Arts House Limited (AHL), National Gallery Singapore (NGS), and Esplanade to develop a one-stop digital platform for arts and culture content, Catch.
Catch features arts and culture related events and programmes that the public can browse through and book tickets for. For smaller arts groups, it will provide them with an accessible platform to promote their initiatives free of charge to reach new audiences.
Members of the platform will also have access to personalised recommendations alongside events and previews, according to a statement by the brand.
In partnership with SIA, Singapore’s arts and culture scene will be promoted to its passengers and KrisFlyer members, through direct channels such as the KrisWorld digital in-flight magazine and on SIA’s in-flight entertainment system, KrisWorld.
NAC has also embarked on a multi-year partnership with Marina Bay Sands to engage its visitors with marquee arts events, recorded and live music by homegrown artists as well as enhanced art programming at the integrated resort.
“The arts have an important role in forging a connected society and enhancing the dynamism and vibrancy of Singapore – it has the power to unite our communities, and anchor us to our core Singaporean identity,” said Edwin Tong, minister for culture, community and youth and second minister for law.
“We will continue to encourage collaboration within the arts sector, and across, with adjacent industries, so the flow of ideas and talent can uplift our society as a whole. We hope that the arts can continue to flourish with new ideas, themes, and aesthetic forms, and that these works can collectively inspire and enrich us as a society,” he said.
He added that the Our SG Arts Plan (2023 -2027) is more than a policy blueprint for what the country hopes to achieve. It is a statement of belief in the power of the arts to foster creativity, inculcate a sense of belonging, bond people together and distinguish Singapore globally.
Furthermore, NAC will be partnering with Mediacorp to provide greater exposure and support for local artists and arts groups across all Mediacorp platforms. The partnership aims to foster the development of cross-industry connections and new opportunities for arts professions.
Over the next three years, NAC will also collaborate with the Urban Redevelopment Authority and the Housing & Development Board’s Lively Places Programme. The initiative aims to enliven public spaces such as housing estates and places of commute.
Upcoming projects include A Place I Call Home by artist Clarence Ho in Pasir Ris, and A Particular Place by Leonard Yang, Leow Wei Li and Akai Chew in Kampong Glam.
It will also provide smaller arts groups with an accessible platform to promote their initiatives free of charge to reach new audiences. The platform also provides
As part of its Our SG Arts Plan, NAC and SMRT Trains have also signed a three-year Memorandum of Understanding (MoU), to enliven spaces of commute through music, poetry, and busking. It also aims to widen avenues of exposure to Singapore’s art in public spaces.
The collaboration is anchored by the launch of a year-long “I Play SG Music” campaign led by Hear65, a national music movement by NAC and produced by music media company Bandwagon. The campaign will run for one year.
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This content was originally published here.