Online food and grocery delivery company foodpanda has revealed a 3D marquee display campaign with Clear Channel Singapore as it looks to raise awareness of its partnership with DFI Retail Group and yuu Rewards Club. The partnership aims to boost the quick-commerce category and expand the value foodpanda Singapore brings to customers, it said in a statement.
As part of the partnership, foodpanda users will be able to shop for close to 20,000 grocery items combined from Cold Storage, CS Fresh and Giant island-wide, with the same price offered in-store and with delivery within an hour. They will also get to earn yuu Points on foodpanda transactions made across over 20,000 restaurants and merchants in Singapore.
The 3D Marquee itself is located at B07 Victoria Road, outside Bugis Street, and showcases foodpanda’s iconic brand ambassador, Pau-Pau. It also features a variety of 3D models of fresh groceries such as bananas, broccoli, cereal, and wine – items that customers can order from partnered supermarkets
Additionally, foodpanda has secured six-sheet placements in residential areas for broader exposure to their target audience, in addition to the 3D Marquee, to increase foodpanda’s visibility.
“With Singapore’s most iconic supermarkets now available only on foodpanda, we are one step closer to building foodpanda as customers’ go-to for all grocery needs,” said Judson Teo, head of marketing for new verticals at foodpanda Singapore.
“To ensure top-of-mind, we need to find creative, effective, and impactful ways of showcasing the variety, freshness, and convenience we offer. We believe in simple yet effective messaging, and the 3D Marquee along with six-sheet placements helps us to deliver exactly that,” he added.
“Our bus shelters allow online brands to have a real-world presence in public spaces that’s crucial for brand recognition and connecting with the audience. It enhances customer loyalty and spending, as consumers tend to favour familiar brands. This, in turn, not only enhances brand visibility but also drives increased engagement and transactions on the platform,” said Cheryl Loon, senior marketing manager at Clear Channel Singapore.
This is not the first time foodpanda has gotten creative with its OOH ads this year. In May, it highlighted its 24-hour fresh produce delivery service with a campaign that utilised 2D creatives.
It’s ‘CHILL: We got you fresh!’, which was done in collaboration with Clear Channel Singapore, featured foodpanda’s iconic mascot, Pau-Pau, standing by an illuminated fridge that highlights fresh vegetables and fruits, to simulate what a well-stocked fridge will look like, foodpanda said in a statement.
This content was originally published here.